Why Seaweed?
In bygone days seaweed was regarded as an offering from the ocean. Atlantic winter storms brought seaweed tumbling ashore in abundant jumbles to be spread upon the land to nourish the soil. Each Clan would zealously guard their coastal territory. Marine Algae have recently gained much importance in cosmetics due to their bioactive compounds
Seaweeds major benefits for the skin come in its anti oxidant and anti inflammatory properties. Anti oxidants are known to help protect against UVA rays, environment and pollution which help the skin retain its elasticity, reduce wrinkles and maintain a fresh complexion. Anti inflammatory properties help reduce redness and irritation from the environment, dryness and existing skin conditions prone to flares or breakouts (eg: eczema, psoriasis, acne)
Types of Seaweed used in The Wild Irish Skincare Products
Bladder Wrack
Rich in mineral content, bladder wrack helps shield the skin from environmental stress. Known for its water binding properties, it moisturises, softens & soothes the skin while supporting healthy collegen and elastin.
Dulse
Dulse is an algae with thick reddish leaves. It is a nutrient rich and packed with antioxidants to help combat premature aging. It helps remove skin impurities, regenerates broken capillaries and skin tissue.
Kelp
Kelp is the large brown algae you may have brushed against while swimming in salt water. The Atlantic oceans ice cold ater produce rich nutrient packed kelp that is darker in colour and richer in minerals like iodine, magnesium and iron. It offers hydrating and exfoliating properties, is anti inflammatory and great for those with skin conditions prone to flares or breakouts